Certain ads can be seen as controversial to the public and can cause major problems for the companies that market these controversial ads. This article contains two controversial advertisements and trade press articles to compliment them.
This article focuses on turning a bad advertisement into an effective advertisement.
This article refers to the difference between a good ad and a bad ad, and whether or not it is appropriate.
Advertisements relating to social media, B2B, not-for-profit and global. Also this article contains information on the audience, objectives, effectiveness and improvements needed in each ad.
This contains an example of an award winning campaign that affects consumer behaviour, if it is sustainable and the key elements of the campaign.
Further information about data and how it is used in todays age.